Leadership Insights

Why a Professional Coach Still Matters in the Age of AI

AI can help you find answers. My job is to help you discover whether we're asking the right question.

5 min read

I use AI. I think it's an amazing tool.

It can help us research faster, organize our thoughts, brainstorm solutions and see possibilities we might not have considered.

And clearly, it isn't going away. Microsoft and LinkedIn found that 75% of knowledge workers were already using AI at work, while the World Economic Forum reports that 86% of employers expect AI and information-processing technologies to transform their businesses by 2030.

But there is a big difference between getting an answer and developing as a leader.

You can ask AI: "How do I handle an employee who isn't performing?" It can give you a pretty good list of things to do. But what if the employee isn't really the problem? Maybe you haven't been clear about expectations. Maybe you're avoiding a difficult conversation. Maybe you keep hiring the same type of person. Maybe your leadership team has a bigger issue that is showing up through this one employee. Sometimes the problem you bring me isn't actually the problem we need to solve. That's where coaching gets interesting.

"AI can help you think. A coach can help you see yourself."

— Amanda Carrothers

When I work with someone, I'm paying attention to the whole picture. I'm listening to what you say — and what you don't say. I notice the people involved, the history, relationships, personalities and patterns. I notice when your energy changes, when you get defensive, when you light up, or when you keep circling around the same issue. AI can help you think. A coach can help you see yourself.

When we sit down together, we aren't starting from scratch. For more than 30 years, I've worked with professional leaders across corporations, government, private industry and global organizations. I've seen leaders grow companies, struggle with people, avoid hard decisions, burn themselves out, rebuild teams and get in their own way. That experience helps me recognize patterns and ask questions based on what you are really up against — not simply give you a generic leadership solution. There isn't always one "right" leadership answer. There is the right next move for you, your people, your business and this particular moment.

AI can also sound incredibly confident when an answer is incomplete or wrong. Stanford's AI Index continues to track factuality, truthfulness and hallucinations because reliability remains an important challenge for AI systems. That's not an argument against using AI. It's an argument for human judgment. And as AI becomes more prevalent, I believe judgment, self-awareness, relationships and leadership become even more important — not less.

Most leaders I work with already know a lot. Knowing isn't usually the problem. You can know you need to delegate and still control everything. You can know you need boundaries and still never establish them. You can know you need to have a difficult conversation and avoid it for six months. You can know you're exhausted and continue operating exactly the same way. Information doesn't automatically create change.

This is part of why my work is evolving into Leadership Restoration through EmbodyPower. I want to work with the whole leader — not simply what happens from the neck up. Your leadership involves your decisions, relationships, patterns, physical capacity, confidence, values, purpose and the way you respond when things become difficult. Sometimes we'll sit and talk. Sometimes we'll work alongside other executives. Sometimes we'll get out of the chair altogether and use movement and the body to learn something we couldn't discover through another conversation.

Use both. Use AI to research, brainstorm, organize and challenge your thinking. I do. But don't mistake access to more information for professional development. AI can help you find answers. My job is to help you discover whether we're asking the right question — and then help you do something meaningful with the answer. Sometimes the right conversation changes everything.

Ready for a different kind of conversation?

If you're curious about what coaching could look like for you — not a sales call, a real conversation — I'd welcome it.

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