Leadership Insights

Why Colorado CEOs Are Turning to Peer Advisory Groups — And What to Look For

The loneliness of the top seat is real. The right peer group changes everything.

6 min read

There's a particular kind of loneliness that comes with the CEO seat. Not the loneliness of being alone — most CEOs are surrounded by people. It's the loneliness of being the one who can't fully show the uncertainty, the doubt, or the weight of the decisions that keep you up at night.

Your board has its own interests. Your leadership team looks to you for direction. Your family wants you to be present. And your peers in the industry are, in some sense, your competition. So where do you go when you need to think out loud with people who genuinely understand what you're navigating?

That's the question that drives the growing interest in CEO peer advisory groups — and it's a question I hear often from leaders across Colorado's Front Range, from Denver to Colorado Springs to the mountain communities in between.

Peer advisory groups, at their best, offer something that no coach, consultant, or board member can fully replicate: the perspective of people who are in the same seat, facing similar pressures, with no agenda other than each other's success. The best groups create a container of radical honesty — a place where you can say what you actually think, get challenged by people who respect you, and leave with clarity you couldn't have reached alone.

But not all peer groups are created equal. Here's what I've seen separate the transformative ones from the ones that become expensive networking events:

"The best peer groups ask not just 'what are you building?' but 'who are you becoming?'"

— Amanda Carrothers

The best groups are small enough for real intimacy — typically eight to twelve members — and diverse enough to prevent groupthink. They have a skilled facilitator who can hold the space, challenge assumptions, and keep the conversation at the level of real issues rather than surface-level strategy. And they have a culture of accountability: members show up prepared, engage honestly, and follow through on what they commit to.

The whole-person dimension matters too. The most effective peer groups I've been part of don't just address business challenges. They address the leader behind the business — the health, the relationships, the values, the vision for what kind of life you actually want to be living. Because those things aren't separate from your performance. They are your performance.

If you're a CEO or senior executive in Colorado who has been thinking about joining a peer group — or who has tried one and found it fell short — I'd encourage you to look for a group that takes the whole person seriously. One that asks not just 'what are you building?' but 'who are you becoming?'

That's the kind of peer advisory experience I facilitate through EmbodyPower. If you're curious about whether it might be right for you, I'd welcome a conversation.

Curious about peer advisory?

I facilitate a small, carefully curated peer advisory group for senior executives in Colorado. If you'd like to learn more, let's talk.

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